MidwestMicroBrews, 118 S. Washington Street #402B, Green Bay, Wisconsin 54301
MidwestMicroBrews

March 9, 2010    

Paws for Reflection with New Glarus Brewing Company's 'Moon Man' No Coast Pale Ale.


New Glarus, WI) Daniel Carey (Diploma Master Brewer, New Glarus Brewing Company
is adept at expanding what we know (or think we know) about beer. He continues to
challenge flavor possibilities unveiling "Moon Man" No-Coast Pale Ale. Dan is a huge fan
of 'big' IPA's and their powerful intense aromatics. It is thought that the popularity of the
poignant aromas in big IPA's are a reaction to the all too prevalent bland beers. However,
these same large flavors and aromas make this particular style too intense for many. Some
months ago, in well known Daniel Carey fashion, he set out to brew an idea in his head,
hoping to pack all the wonderful and powerful aromatics and flavors that he loves in big
IPA's into a sessionable brew that all can enjoy. New Glarus Brewing Company takes one
small step, and helps all their friends take one giant leap toward bridging the gap between
these two extremes. As Daniel Carey says, "If big IPA's were a reaction to bland beer, Moon
Man is a reaction to extremism."

True to style, Daniel took his time ensuring this ground breaking brew is exactly what it should be. He personally oversaw the
hop harvest in the fields of Washington. He spent over 6 months painstakingly perfecting the hop blend alone. Finally utilizing
5 varieties of hops, of which three are not commonly used in American style ales. "Moon Man" is dry hopped 2 and a 1/2 times
as much as is commonly practiced in dry hopped beer (2.25 pounds per barrel). It is powerfully aromatic, and pale golden in
color. Like most of New Glarus Brewing Company's brews, it is bottle fermented the old fashioned way, meaning there is no
artificial carbonation. Don't let this one lay around, it is brewed to be enjoyed today. Bold and engaging without pretense,
because in Wisconsin you do not have to be extreme to be real. Just be.

This beer is named after a seriously cool cat, who found his 'forever' home with Jared, a brewer at New Glarus Brewing
Company. Moon Man-the-Cat is so easygoing and confident that even 'dog' people love him and this love is genuinely
reciprocated. While the lineage of Moon Man-the-Cat is unknown due to his 'alley' origins, Moon Man-the-Cat is a friend to all.
He takes no heed of the background of his new companions (or even whether they walk on two, or four feet). Jared oftentimes
revels the brewery with tales of cat adventures. Moon Man-the-Cat is especially well known for being comfortable in his own
skin, taking things as they come, and above all else, not trying too hard to impress. Perhaps this relaxed nature is what makes
such a great impression on all those that he meets. It is in appreciation of the special bond that these two share, and in honor of
all those that share an easygoing affection with their four legged friends, that New Glarus Brewing Company's "Moon Man" No
Coast IPA found its name. Thankfully, "Moon Man" No Coast Pale Ale shares it's namesake's roaming nature, and may be found
throughout Wisconsin for the remainder of this year.


Source: New Glarus Brewing Company press release
New Glarus Brewing Moon Man